MuseumWeek 2016 ended after 7 days with the active participation of over 3000 museums worldwide. At the end of the event, 149,896 images and video clips across 7 themes – Secrets, People, Architecture, Heritage, Future, Zoom, and Love – had been tweeted, with 518,359 re-tweets. The number of tweets continues to rise even after the end of the event.
Those receiving the most retweets and likes included some of the world’s top museums, such as Massaciuccoli Romana (Italy), British Museum (UK), Musee du Louvre (France), Bergallo (Italy), and Kumamoto Castle Bushou (Japan).
– For the theme #ZoomMW, VWM showcased the traditional appliqué techniques of the Lolo ethnic group, explaining how the designs represented cosmology and balance. The second post featured a flower vase made from the shell of a rocket, carved with the names of 32 young militias.
This was the first time VWM had taken part in a worldwide event on a social media network. It has helped us to gain attention from museums across the world and make new connections with other institutions. We aimed to learn the ways other museums use social media to promote their brand and collections. It is certain that after taking part in this event, our Education and Communications Department have improved their knowledge and at the same time, made use of Twitter as a useful communications tool.